A mountain of press

When planning an event i iss important not to focus on your "emotional" demographic. You know the one you THINK is your audience. You just know it. Well, do your research because 75% of the time you will be completely blindsided. When crafting your event you should also consider the "sexy factors" that appeal, not just to your audience, but to the media as well. Whats unique? What's newsworthy about this?

I have been very fortunate to create and brand some amazing events, but none as much as the Monolith Festival at Red Rocks Amphitheatre. Location, Market, Concept, Artists, Attendees AND Media; it all worked together seamlessly. It had the "sexy factor".  People were tired of massive field festivals and lack of personal attention.  We filled that niche and we did it in the #1 venue in North American.  All of these factors combined for a massive amount amazing media coverage. It was a driving force behind building the brand as well as shaping a mental picture for potential destination travelers. Take a look at what some of these nice folks had to say about us.

Spin Magazine
Rolling Stone
Paste Magazine
Paste Magazine - Fan Feedback

One thing is for sure, we know how to throw a party.  Watch the Passion Pit insane dance party of 2009