Online Gaming Provides Unique Activation

This idea was concepted this idea as a "space invaders" style theme. Our goal was to create an online gaming experience (on a minimal budget) that would have an environmental tie in with the Monolith Festival. We wanted something that was a familiar playing style, fast-paced and company branded.

I give you "Trash Blaster". Fly over the hills and peaks of Red Rocks Amphitheatre with your mist-powered rocket ship. Along the way you encounter a number of recyclables and hazardous materials. Shoot them down and watch them head straight to their proper receptacles. And enjoy some tunes from your favorite Monolith artists in the process.

For the interactive, social feature of this project a national "leader board" was used to create competition amongst the players. Scores were posted real time to the leader board with prizes and tickets awarded on a weekly basis with one grand prize going to the highest score at the end.

This project attracted a nice round of media hits, over 4000 players and for the money ($10k all in) was considered a resounding success.

Give it a whirl and see if you can beat my score.

Play Trash Blaster