Core One Creative and MMS strike deal for shuttle bus

As you have read, the MMS and NAMM struck a cooperative partnership deal to host both events simutaneoulsy in Indianapolis (2005). Through this partnership a number of doors were opened for unique sponsorships between both events. One of our biggest goals was to provide an evening outlet for the 40,000 plus attendees (who were all in the music instrument/gear business) via Midwest Music Summit live music shows. Our biggest challenge was getting them to leave their comforts of downtown and explore the city. We secured a deal with Core One Creative (makers of many fine cable products including Bullet Cables) and the CICF (Central Indiana Community Foundation.) The deal afforded the ability to create and brand a shuttle route around the city utilizing three luxury coach buses. Attendees from both events were thrilled with the idea that they could spend their day at a trade show, then head out and watch some great live music. No cabs, No Driving. All of this at no cost. Core One Creative brought in secondary partners including Red Bull and Vitamain Water to provide complimentary beverages to riders while giving way nearly $8,000 in free product.

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