Pepsi Refresh Project - 14 Days Left

I love what Pepsi has done with their Refresh Project.  Not only are the spiking major brand impressions from media and the non-profit sector, they are associating their brand with community oriented projects - in the right way.  Instead of trying to tie into community events on a market by market basis, they have created a funding source contest that drives the traffic to their site.  The program is presented very well, its understandable and engaging.  Additionally, the voting component is always a great incentive for the contestants to mass promote (socially) via their networks.  The voting process utilized traditional email but more importantly is tied in with Facebook Connect.  Take a look at the leaders. Anyone one can submit an idea or vote.  The program touches on all kinds of ideas that have been submitted including food banks, educational, clothing drives, troop support etc. Pepsi has built a great foundation for this program and it looks like it will continue to grow and evolve for some time.  I like to think of myself as a Coca Cola guy, but on my last trip to the grocery store I found my self reaching for a Pepsi product.  Coincidence?

There are only 14 days left to cast your vote on the Pepsi Refresh Project contest here.